THE NEXT RAM.
Brand loyalty has nothing on athletic fandom. For those willing to paint a logo on their chest or follow a team to the ends of the earth, changing the signature of that team is nothing short of an existential crisis. Navigating the thin line between improvement and blasphemy can be a delicate dance. But for Winston Salem State University, the reward was worth the risk.
Industry
College Athletics
Services
Logo Design + Branding
Media Management
Videography
ALL ABOUT THE DETAILS.
Our job was to make a trusted mark more intimidating and representative of the fighting spirit and deep pride held by the greater Winston-Salem State University community – one that competed just as hard with competitive branding as their teams did on the field, court, pitch or diamond. Dynamic illustration added physical and emotional depth to the Ram’s head logo, while embracing a new boldness in both color and style that whipped this identity into fighting shape.
AND THE CROWD GOES WILD.
There are countless documented cases where teams change branding and the figurative sky falls for their collective fan base. Thanks to extensive research, a lot of listening, many hours and a willingness to innovate without sacrificing the soul of an identity–we’re happy to say the new Ram logo was well-received. Merchandise sales promptly increased, a fan base was energized and a new client relationship was born.
The ram rollout hype videos
Other Recent Works
