Digital Marketing Analyst
The ideal candidate will be responsible for analyzing and interpreting digital marketing data to optimize online marketing campaigns, enhance user experience, and drive business growth. This role requires a deep understanding of digital marketing channels, strong analytical skills, and the ability to translate data into actionable insights.
The primary responsibility of this position will be to develop and manage client and internal reporting with actionable insights on the performance of marketing tactics covering digital social campaigns and website analytics. You will assist with the technical implementation of marketing tags, tracking codes, and analytic solutions, internally and with vendors.
Additional Responsibilities:
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- Analyze digital marketing performance metrics across various channels (SEO, SEM, social media, email, etc.).
- Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.
- Tracks lead generation and conversation rate of digital marketing social channels.
- Utilize tools like Google Analytics and other analytics platforms to gather and examine data.
- Stay up to date with industry trends and best practices in digital marketing and analytics.
Skills & Qualifications:
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- Bachelor’s degree in Marketing, Computer Science, or a related field
- 2-4 years of experience in digital marketing analytics or a related role, with hands-on experience in tag management and analytics implementation.
- Proficiency in digital marketing tools and analytics platforms (Google Analytics, Google Tag Manager, etc.)
- Strong logical and problem-solving skills with the ability to interpret complex data.
- Detail-oriented with the ability to manage multiple tracking and analytics tasks simultaneously.
- Ability to work solitarily and as a part of a team.
- Ability to communicate skills to convey technical information to non-technical team members and stakeholders.
Location
Winston-Salem, NC (On-site)
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Experience
2-4 years of experience in digital
marketing analytics or a related role
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To apply
Submit your resume and references
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