As part of the health care reform initiative 'Organizing for America', the challenge was to Create the best 30 second video you can that makes the case for passing health insurance reform in 2009. We were approached after the video was submitted and selected as a finalist (20 of nearly 1,000 submissions) for a bit of branding. The new title 'Heal The Nation' was selected and the logo above was developed. 'Seeds of Love for America' was the original title.