In stores now, a new signage set for Lowe’s Home Improvement nationwide and in Canada. Design by One Hero Creative, here are the details.
The Challenge Help the DIY consumer quickly understand the tools and processes related to a typical paint project. Provide a consistent solution for Lowe’s Home Improvement stores nationwide and in Canada.
The Thinking Show how products are used and take the guess work out of selecting tools needed to complete a project.
The Solution We used the headings ‘Repair, Prepare, & Paint’ to categorize the items needed to execute a typical paint project. In addition to illustrations of product in action, we provide links to a video (MS Tag barcode) that give further explanation, tips and insight about the painting process.
The Result D.I.Y consumers can make purchasing decisions with ease and confidence.
We also completed an end-cap version for smaller stores that follows the same design.